The world of agency services is changing at pace and never before have we been under greater pressure. Pressure to deliver quicker for clients, pressure to create new services, pressure to hire the best people. This means our approach to this pressure has to be considered, well thought through and implemented flawlessly to ensure our clients benefit from fast paced change that is happening.
I have worked for many holding companies in the advertising sector but only for British, French or Americans. All have their different cultures, ways of working and business style. Some I liked, some I didn’t like.
But never had I worked with a Japanese parent company before and Hakuhodo has been my first. It has been such a refreshing experience to deliver profitable agency performance at Southpaw with the support of this great Japanese network. I love their business philosophy, their craftsmanship, their sei-katsu-sha insight approach to consumers and their ability to drive talent diversity across the globe.