An outdoor ad commemorating the completion of the popular comic series Golden Kamuy.
It portrays the two protagonists on a snow-covered field in Hokkaido, where the story is set.
Inspired by the way the heroes of the tale trekked across the frozen landscape of Hokkaido, the ad was created by actually walking through the snow.
The ephemeral nature of the depiction perfectly matched the mood of readers reaching the end of the manga series, so it generated a lot of buzz.
2023 Spikes Asia: Silver (Outdoor)