The Asahi Shimbun CompanyJourna-Rhythm

TBWA\HAKUHODO

Journa-Rhythm is a new kind of news medium, with news reported by journalists, and hip-hop artists.

 

To grab the attention of apathetic Gen Zers, the artists responded to important news articles by making tracks with a punchline. A podcast featuring the artists and newspaper journalists deep-diving into the songs’ meanings was also launched.

 

The audio content responded to news headlines with punchlines that encouraged open dialogue on social issues.

Awards

  • 2022 London International Awards: Silver (Radio & Audio), Bronze (Podcast)