Toyota Motor CorporationLoving Eyes

SIX Inc. Hakuhodo Kettle Inc. Hakuhodo Creative Vox Inc. Hakuhodo Inc.

To brand Toyota’s Safety Sense safety sensor, we created a story for parents and children around the world for Father’s Day. The core idea was to show the sensor as a father’s love from a place where the child cannot see. The double-sided tale is set inside a car, telling the story of life from the perspectives of a father and daughter. Many messages of empathy were sent from all over the world.


  • 2016 ADFEST: Silver (Film Craft x 2)

  • 2015 Spikes: Silver (Film Craft x 2)