Hakuhodo Group wins Golds, slew of awards at 2024 Clio Awards

Apr. 12, 2024
  • News
  • Awards

Tokyo—April 12, 2024—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that the Hakuhodo Group has won 10 awards, including Gold (2 Gold, 3 Silver, 5 Bronze) at the 2024 Clio Awards.

Established in 1959, the Clio Awards is an international competition that recognizes creative excellence in the advertising industry. Alongside The One Show and Cannes Lions International Festival of Creativity, it is one of the world’s three premier advertising awards competitions.


Awarded works

Shellmet (also sold under the name Hotamet)

  • Gold (Design: Sustainability: Product/Service)
  • Silver (Innovation: Design: Product/Service)
    Advertiser: Koushi Chemical Industry Co., Ltd.

AIZOME WASTECARE™ Industrial Waste – Certified as Skincare

  • Gold (Public Relations: Environmental: Product/Service)
  • Bronze (Design: Sustainability: Product/Service)
    Advertiser: AIZOME
    Agencies: Hakuhodo Inc. / Serviceplan

A Train of Memories

  • Silver (Film Craft (Direction): Direction: Product/Service)
  • Silver (Film Craft (Visual Effects): Visual Effects: Product/Service)
  • Bronze (Film: 61 seconds to Five Minutes: Product/Service)
  • Bronze (Film Craft (Production Design): Production Design: Product/Service)
    Advertiser: Sotetsu Holdings Inc.
    Agencies: good design company / SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.


  • Bronze (Branded Entertainment & Content: Experience/Activation: Product/Service)
    Advertiser: Nissan Motor Co., Ltd.

Go for Launch

  • Bronze (Branded Entertainment & Content: Fim-Scripted: Product/Service)
    Advertiser: CP Chicken
    Agency: Wolf BKK


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