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Hakuhodo team also awarded in the Young Spikes Competitions

Tokyo—March 29, 2024—Hakuhodo Inc., an integrated marketing and innovation company headquartered in Tokyo, is delighted to announce that the Hakuhodo Group has won 27 awards, including a Grand Prix (1 Grand Prix, 6 Gold, 7 Silver, 13 Bronze) at Spikes Asia 2024, one of the largest advertising festivals in the Asia-Pacific region.

In their 38th iteration this year, Spikes Asia 2024 drew 3,189 entries across 24 categories.

In addition, a team from the Hakuhodo Group won Bronze in the Young Spikes Competitions, in which two-member teams of young creators representing each country compete.

Awarded works

SPIKES ASIA AWARDS

Shellmet (also sold under the name Hotamet)

• Grand Prix (Innovation: Innovation: Applied Innovation)
• Gold (Design: Products: Environmental / Social Impact)
• Silver (PR: Culture & Context: Cultural Insight)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

AIZOME WASTECARE™ Industrial Waste – Certified as Skincare

• Gold (Brand Experience & Activation: Brand Experience & Activation: Sectors: Consumer Services / Business to Business)
• Silver (Healthcare: Health & Wellness: Health Services & Corporate Communications: Corporate Image & Communication)
• Bronze (Design: Products: Innovative Solutions)
• Bronze (Industry Craft: Art Direction: Packaging Design)
  Advertiser: AIZOME
  Agencies: Hakuhodo Inc. / Serviceplan

AIZOME ULTRA™ – An Innovative Method to Create Textiles with Lasting Health Benefits

• Gold (Innovation: Innovation: Applied Innovation)
  Advertiser: AIZOME
  Agencies: Hakuhodo Inc. / Serviceplan

ProPILOT Mop

• Gold (Creative Strategy: Excellence in Creative Strategy: Live Brand Experience)
• Bronze (Creative Strategy: Partnerships & Perspectives: Partnerships & Sponsorship)
  Advertiser: Nissan Motor Co., Ltd.
  Agency: TBWA\HAKUHODO

A Train of Memories

• Gold (Film: Online Film: Sectors: Travel, Leisure, Retail, Restaurants & Fast Food Chains)
• Silver (Entertainment: Entertainment: Fiction & Non-Fiction Film: Up to 5 Minutes)
• Silver (Film: Culture & Context: Local Brand)
• Silver (Film Craft: Production: Achievement in Production)
• Silver (Music: Excellence in Music: Use of Licensed / Adapted Music)
• Bronze (Film: Branded Content & Entertainment: Branded Content & Entertainment Film)
• Bronze (Film Craft: Production: Direction)
• Bronze (Film Craft: Post-Production: Visual Effects)
  Advertiser: Sotetsu Holdings Inc.
  Agencies: good design company / SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.

The Air Drummer

• Gold (Film: Online Film: Sectors: Travel, Leisure, Retail, Restaurants & Fast Food Chains)
• Silver (Film: Online Content: Social Film)
• Bronze (Film: Culture & Context: Local Brand)
• Bronze (Film: TV/Cinema Film: Sectors: Travel, Leisure, Retail, Restaurants & Fast Food Chains)
  Advertiser: Robinson Department Store
  Agency: Wolf BKK

Wild Moment

• Bronze (Film Craft: Production: Cinematography)
• Bronze (Film Craft: Production: Achievement in Production)
  Advertiser: Toyota Motor Corporation
  Agency: SIX Inc.

Play Has No Limits feat. King Gnu

• Bronze (Film Craft: Post-Production: Animation)
• Bronze (Film Craft: Post-Production: Visual Effects)
  Advertiser: Sony Interactive Entertainment Inc.
  Agencies: SIX Inc., Hakuhodo Inc., Hakuhodo Kettle Inc.

The Small Issue Front-Page

• Bronze (Print & Publishing: Print & Publishing: Sectors: Not-for-profit / Charity / Government)
  Advertiser: Women and Men Progressive Movement Foundation
  Agency: Spa-Hakuhodo Co., Ltd.

YOUNG SPIKES COMPETITIONS

Cheers Gift

• Bronze (Young Spikes PR Competition)
  Entrants: Yuto Nakajima (Hakuhodo Inc.), Yukie Takasu (Hakuhodo Inc.)

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