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Take home a Gold in the Young Spikes Competitions as well

Tokyo—March 17, 2023—The Hakuhodo Group and Hakuhodo DY Media Partners are pleased to announce that they picked up 11 awards, including a Grand Prix, at Spikes Asia 2023, one of Asia-Pacific’s largest advertising festivals. The haul totaled one Grand Prix, two Gold Spikes, five Silver Spikes, and three Bronze Spikes.

The contest drew 3,005 entries this year. The 651 works that made it to the final judging round competed in 25 categories.

In addition, a team from the Hakuhodo Group won a Gold in the Young Spikes Competitions for young creators, in which teams of two representatives from each country compete.

Awards won

 

Spikes Asia

Grand Prix

• Music: Use of Original Composition
  Title: Journa-Rhythm
  Advertiser: The Asahi Shimbun Company
  Agency: TBWA\HAKUHODO

Gold Spikes

• Music: Strategic Partnership
  Title: Play Has No Limits Feat. Kenshi Yonezu
  Advertiser: Sony Interactive Entertainment Inc.
  Agencies: SIX Inc., Hakuhodo Inc., Hakuhodo Kettle Inc.

• Radio & Audio: Use of Music
  Title: Journa-Rhythm
  Advertiser: The Asahi Shimbun Company
  Agency: TBWA\HAKUHODO

Silver Spikes

• Brand Experience & Activation: Use of Ambient Media: Large Scale
  Title: The Model City 1:1 Scale
  Advertiser: Shizuoka City
  Agencies: Hakuhodo Kettle Inc., dea inc.

• Creative Commerce: Sustainable Commerce
  Title: Kiyasuku / Easy to Wear, Just for You
  Advertiser: Co-wardrobe
  Agencies: Hakuhodo Kettle Inc., Hakuhodo Inc.

• Music: Brand or Product Integration into Music Content
  Title: Journa-Rhythm
  Advertiser: The Asahi Shimbun Company
  Agency: TBWA\HAKUHODO

• Outdoor: Special Build
  Title: The Snow Comic
  Advertiser: Shueisha Inc.
  Agencies: Hakuhodo Inc., TBWA\HAKUHODO

• Social & Influencer: Consumer Goods
  Title: #CIMARestore
  Advertiser: Nissan Motor Co., Ltd.
  Agencies: TBWA\HAKUHODO, Hakuhodo Product’s Inc.

Bronze Spikes

• Design: Rebrand / Refresh of an Existing Brand
  Title: The Model City 1:1 Scale
  Advertiser: Shizuoka City
  Agencies: Hakuhodo Kettle Inc., dea inc.

• Design: Posters
  Title: Here Comes Inter-High. 30 Sports × 30 Spots
  Advertiser: Otsuka Pharmaceutical Co., Ltd.
  Agency: Hakuhodo Inc.

• Entertainment: Use of Digital & Social
  Title: The Mainichi Newspapers AI Rapper
  Advertiser: The Mainichi Newspapers Co., Ltd.
  Agencies: Hakuhodo Inc., The Mainichi Newspapers Co., Ltd., Hakuhodo DY Media Partners Inc.

 

Young Spikes

Gold

• Digital Competitions
  Ryosuke Nakanishi, Copywriter & Activation Planner, Sei-katsu-sha Experience Creative Division, Hakuhodo Inc.
  Hideyuki Tsushima, Business Planner, Business Design Division, Hakuhodo Inc.

Silver

• Media Competitions
  Yuto Nakajima, Experience Planner, Sei-katsu-sha Experience Creative Division, Hakuhodo Inc.
  Kairi Ogihara, Planner & Copywriter, Brand Transformation Creative Division, Hakuhodo Inc.

• Integrated Competitions
  Yutaro Nagata, Copywriter, Disruption Lab, TBWA\HAKUHODO
  Hikari Ono, Art Director & Designer, Disruption Lab, TBWA\HAKUHODO

Bronze

• PR Competitions
  Airi Miyasaka, Copywriter, Business Design Division, Kansai Office, Hakuhodo Inc.
  Kotaro Tamaru, Communication Planner, Business Design Division, Kansai Office, Hakuhodo Inc.

 

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