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Tokyo—October 28, 2022—Hakuhodo Inc., the world’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have picked up one Silver and two Bronze, a total of three awards, at London International Awards 2022.

Established in 1986 as the London International Advertising Awards, the London International Awards (LIA) was the first international advertising awards to recognize the three media TV, print and radio equally. In response to the rapidly changing environment of the industry, the word “Advertising” was removed from the title in 2004 and LIA was reborn as a champion of outstanding creativity in all media.

Awards won

Silver

・ Radio & Audio: Use of Music
Title: Journa-Rhythm
Advertiser: The Asahi Shimbun Company
Agency: TBWA\HAKUHODO

Bronze

・ Podcast: Media
Title: Journa-Rhythm
Advertiser: The Asahi Shimbun Company
Agency: TBWA\HAKUHODO

・ TV/Cinema: Humor
Title: Bollywood Badass
Advertiser: Calbee Tanawat Co., Ltd.
Agency: Wolf BKK

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