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Tokyo—August 10, 2023—Hakuhodo Inc., an integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that Wolf BKK, a Hakuhodo Group creative boutique based in Thailand, has been awarded Best of Show at the New York Festivals Advertising Awards 2023. The honor is the Awards’ top and only award for all entries. The win was the first for any Thailand-based advertising agency.

The Group also picked up two best-of-category Grand awards, four Gold, one Silver and three Bronze, for a total of 11 awards.

Established in 1957, New York Festivals is a collection of related international advertising competitions. The New York Festivals Advertising Awards is known for honoring highly socially responsible works each year, having established the United Nations Awards in collaboration with the United Nations.

Awards won

Best of Show

Title: The Air Drummer
Advertiser: Robinson Department Store
Agency: Wolf BKK

Grand

• Package & Product Design
  Title: Shellmet (also sold under the name Hotamet)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

• Film
  Title: The Air Drummer
  Advertiser: Robinson Department Store
  Agency: Wolf BKK

Gold

• Film Craft (Production Accomplishment)
  Title: Drift Meets Drone
  Advertiser: Toyota Motor Corporation
  Agency: SIX Inc.

• Package & Product Design: Best Use
  Title: Shellmet (also sold under the name Hotamet)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

• Film: Products & Services
• Film: Best Use
  Title: The Air Drummer
  Advertiser: Robinson Department Store
  Agency: Wolf BKK

Silver

• Package & Product Design: Products & Services
  Title: Shellmet (also sold under the name Hotamet)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

Bronze

• Film Craft (Art Direction/Production Design)
  Title: A Train of Memories
  Advertiser: Sotetsu Holdings Inc.
  Agencies: good design company / SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.

• Film Craft (Cinematography)
  Title: Drift Meets Drone
  Advertiser: Toyota Motor Corporation
  Agency: SIX Inc.

• Avant-Garde/Innovative: Avant-Garde/Innovative
  Title: Shellmet (also sold under the name Hotamet)
  Advertiser: Koushi Chemical Industry Co., Ltd.
  Agency: TBWA\HAKUHODO

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