Nissan Motor Co., Ltd.Intelligent Parking Chair

TBWA\HAKUHODO INC.

Nissan launched the ‘Intelligent Parking Chair’, using expertise inspired by its Intelligent Parking Assist Technology, that allows drivers to effortlessly park vehicles using automatic steering. The ‘Intelligent Parking Chair’ is an office chair that can automatically reset to its original position to keep offices tidy. It is fitted with a 360 degree motorized roller system, and uses four ceiling cameras to generate a ‘bird’s-eye view’, in order to wirelessly transmit the chair’s position and route to destination. Rather than targeting car enthusiasts, Nissan was able to promote the Intelligent Parking Assist Technology to a day-to-day drivers, by demonstrating through a simple daily object – the chair.

Awards

  • 2016 Cannes Lions: Bronze (Promo & Activation)

  • 2016 Spikes: Grand Prix (Digital), Gold (Digital)

  • 2017 ADFEST: Silver (Promo)