The big dream that drives me and our network:
It is easy to get caught up in everyday tasks and forget why we’re doing them. That’s why having a dream is so important—it gives us a reason to go to work and get excited about creating.
My dreams derive from two things that fascinate me most: human behaviors and creative thinking. And there’s no better place to satisfy my fascination than at Hakuhodo, whose company philosophy is to see people not merely as consumers, but individuals with lives, aspirations and dreams—that is, sei-katsu-sha.
My journey started in 2011 when I joined Hakuhodo and these dreams have led me to roles in two different markets.
In the Indonesian market, I serve as Executive Director Strategy of Hakuhodo Network Indonesia, a vibrant and multidimensional group of Hakuhodo companies in Indonesia. With my colleagues across the network, I work to propel the Hakuhodo Group forward and this has delivered not only healthy business growth, but also many prestigious awards and accolades, including a D&AD Awards Pencil, being named the No.1 Hottest Agency in Indonesia by Campaign Brief and becoming the most awarded Indonesian agency at ADFEST 2017.
In addition to my role leading strategy in Indonesia, in the ASEAN market I was appointed the new Institute Director of Hakuhodo Institute of Life and Living ASEAN, commencing April 2019. A strategic think tank covering six ASEAN countries, HILL ASEAN maps out sei-katsu-sha trends through research and study for the benefit of brands and markets. As a sei-katsu-sha evangelist, I have been spreading HILL ASEAN research widely through many speaking engagements at creative events such as ADFEST, Spikes Asia, APMF and IDEAFEST.
Dreams enable us to pursue more than just personal growth. They drive network and regional growth, which is even more fulfilling.