HILL ASIA Co. Ltd. (Hakuhodo Institute of Life and Living ASEAN)

Bangkok, Thailand

Established in 2014, Hakuhodo Institute of Life and Living ASEAN is the Hakuhodo Group’s think tank in the ASEAN region. We are dedicated to helping companies with their marketing efforts in ASEAN countries, as well as observing the new lifestyles emerging in this dynamic region and sharing ideas about them.

Contact information

140 Wireless Building, 19th Floor, No.140 Wireless Road, Lumpini, Pathumwan, Bangkok 10330, Thailand

Tel: +66 2 259 8222

Fax: +66 2 259 8223

Mail: info@hill-asean.com

Tomoka Takada, Senior Researcher, Regional Strategic Planning Director
Farhana E. Devi Attamimi, Institute Director
Yuko Ito, Managing Director

Get to know our talented people.

Goro Hokari, Managing Director
Read more about us

Jun. 27, 2024

A Decade of Shift in ASEAN Families: Weaving Family

Jun. 7, 2024

Chronological Lifestyle Survey on Sei-katsu-sha in Japan, China and ASEAN 2024 results announced

May 22, 2024

The new social class in Vietnam: Capturing the Emerging Affluent

Mar. 15, 2024

Personalisation, Digitisation, and Continuous Commerce: How Are APAC Marketers Approaching Ramadan?

Aug. 10, 2023

Understanding ASEAN’s Emerging Affluent: Meet the “Omni-mizers”

Jun. 8, 2023

Understanding the Emerging Affluent in ASEAN: Discovery of an invisible class

Jun. 1, 2023

“Unveil Vietnamese Fandom”: Hakuhodo Vietnam Group reveals its latest research

May 24, 2023

Chronological Lifestyle Survey on Sei-katsu-sha in Japan, China and ASEAN 2023 results announced

Apr. 27, 2023

ADFEST 2023: A look back by the Hakuhodo DY Group jury members

Apr. 26, 2023

State of the Nation: Indonesia is a country full of contrasts … or is it?

Feb. 27, 2023

TBWA\HAKUHODO’s Kazoo Sato to serve as jury president at ADFEST 2023

Jul. 25, 2022

HILL ASEAN Forum 2022 Report: Into the Fandom

Jul. 15, 2022

Hakuhodo Shopping Laboratory Vietnam’s insights on savvy Gen Z shoppers

May. 19, 2022

Analysis of Fandom in ASEAN: Enjoying a passion with others

Apr. 15, 2022

Vietnam’s Gen Z: Debunking myths and gaining insights

Apr. 28, 2021

ASEAN Sei-katsu-sha Forum 2021 introduces “The SynergiZers”

Apr. 8, 2021

HILL ASEAN presents ASEAN Sei-katsu-sha Studies 2021

Oct. 26, 2020

Changes in ASEAN sei-katsu-sha’s attitudes in the post–pandemic era

Oct. 2, 2020

HILL ASEAN Survey of ASEAN Sei-katsu-sha’s Attitudes to COVID-19

Aug. 18, 2020

Women to Watch 2020: Devi Attamimi, Hakuhodo Institute of Life and Living ASEAN

Jul. 20, 2020

HILL ASEAN Forum 2020 introduces “The Consciouslites”

Jul. 2, 2020

ASEAN sei-katsu-sha coping with COVID-19 by keeping upbeat

Jun. 26, 2020

HILL online seminar on changes in sei-katsu-sha in Asia

Mar. 23, 2020

“Conscious lifestyles”: HILL ASEAN releases its latest findings

Mar. 20, 2020

Why Conscious Lifestyles are Blossoming in Southeast Asia

Mar. 5, 2020

HILL ASEAN presents ASEAN Sei-katsu-sha Studies 2020

Nov. 11, 2019

AI analysis of shopping behavior in the Vietnamese shopfront

Oct. 21, 2019

Hakuhodo Seminar at Spikes Asia 2019

Oct. 4, 2019

HILL ASEAN Vietnam Team holds ASEAN Sei-katsu-sha Forum 2019

Aug. 3, 2019

Hakuhodo’s HILL ASEAN Shares How ASEAN Lives Evolve as Technology Gets Smarter

Jul. 2, 2019

Media Innovation Survey: Japan vs. Thailand 2

Jun. 28, 2019

Media Innovation Survey: Japan vs. Thailand 1

Apr. 26, 2019

Devi Attamimi on her new role as Hill Asean’s institute director

Apr. 26, 2019

Devi Attamimi appointed new Institute Director of HILL ASEAN

Jan. 24, 2019

ASEAN Sei-katsu-sha Forum held in Bangkok

Apr. 10, 2018

Sei-katsu-sha Forum in Malaysia: Gender Equality at Home

May 4, 2018

Sei-katsu-sha Forum in Vietnam: Gender Equality at Home

Jan. 24, 2018

80% of ASEAN couples share household chores