TBWA\HAKUHODO’s Kazoo Sato to serve as jury president at ADFEST 2023

Feb. 27, 2023
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  • Awards

Four jury members in five categories selected from Hakuhodo DY Group

ADFEST will take place March 23–25 this year on site in Pattaya, Thailand. It has been held online since 2021 due to the COVID-19 pandemic.

Kazoo Sato of TBWA\HAKUHODO will serve as Jury President in the Design Lotus and Print & Outdoor Craft Lotus categories. In all, four jury members in five categories have been selected from the Hakuhodo DY Group. Here are their bios.


Jury Members

• Jury President, Design Lotus and Print & Outdoor Craft Lotus
• Jury Member, Innova Lotus and Lotus Roots

Kazoo Sato
Chief Creative Sustainability Officer, TBWA\HAKUHODO

Kazoo Sato started his professional career at Sony Music Entertainment in 1997, later joining Leo Burnett Tokyo and then, in 2009, TBWA\HAKUHODO. He has won many awards for big ideas that transcend the bounds of media, including Gold at Cannes Lions, Clio Grand at the Clio Awards, Yellow Pencil at the D&AD Awards, Grand Prix at the ADC Annual Awards, and awards at the Japan Media Arts Festival. Kazoo has served on juries at international awards in such wide-ranging domains as music, design, digital, and promotion, including the Film Jury at Cannes Lions in 2012, the Product Design Jury at Cannes Lions 2017, and the Entertainment Lions for Music Jury at Cannes Lions 2022. He was a JAAA Creator of the Year Medalist in 2011, Campaign Asia-Pacific’s Japan/Korea Creative of the Year in 2013, and Pen’s Creator of the Year in 2019. His hobby is ad watching.


• Jury Member, Digital Craft Lotus, Digital & Social Lotus and Mobile Lotus

Genta Ito
Communication Design Director, Hakuhodo Kettle Inc.

Genta Ito began his career at Hakuhodo in 2006. He is a skilled practitioner of integrated communications, an art he mastered through his experience in account service, interactive, working on site at a client, and strategic planning. He joined Hakuhodo Kettle in 2016. He is proficient in a wide array of fields, from planning business and communication strategies to digital activations, TV commercial production, and media planning and tracking.

Genta has won numerous advertising awards including a New York Festivals Advertising Awards Best in Show and a Spikes Asia Grand Prix.


• Jury Member, Effective Lotus and Entertainment Lotus

F.E. Devi Attamimi
Executive Director, Strategy, Hakuhodo International Indonesia
Institute Director, Hakuhodo Institute of Life and Living ASEAN

Devi Attamimi is the first woman and first non-Japanese to head the ASEAN arm of Hakuhodo’s flagship think tank Hakuhodo Institute of Life and Living. Her leadership has also brought success to Hakuhodo International Indonesia. With colleagues across the network, she has delivered not only business growth, but also prestigious accolades including a Pencil at the D&AD Awards, most awarded Indonesian agency at ADFEST 2017, and Indonesia Campaign Brief Asia’s Creative Agency of the Year in five consecutive years (2017–2021).

Devi was selected as one of Campaign Asia’s Women to Watch 2020. She is Co-Chairwoman of Citra Pariwara, Indonesia’s largest advertising festival; Co-Chairwoman of APMF, the Asia Pacific’s biannual marketing conference; and Co-Chairwoman of the Indonesian Association of Advertising Agencies (P3I), Jakarta.


• Jury Member, Film Lotus, Outdoor Lotus, Press Lotus and Radio & Audio Lotus

Third Domingo
Chief Network Officer / Chairman and Founder, IdeasXMachina Advertising, Inc.

Third Domingo is the Chairman and Founder of IdeasXMachina. For two years running, in 2015 and 2016, IdeasXMachina won Gold in the Philippines Independent Agency category of the Agency of the Year awards held by Campaign Asia Pacific, Asia’s leading advertising magazine. The agency also won Silver in 2017. Third himself was selected as one of Campaign Asia Pacific’s 40 Under 40 in 2016. The average age of IdeasXMachina’s workforce is twenty-something, and Third is making waves as its young and dynamic CEO.


Official ADFEST website: ADFEST 2023

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