After Chemistry honors, post-grad studies in Foreign Trade Management and 13 years in advertising, I joined Hakuhodo in 2012 with a vision of making it India’s biggest ideas company. Six years hence, I can say with satisfaction that that pursuit has been very rewarding.
At Hakuhodo, we know that the advent of the digital age has killed the era of traditional advertising and the 30-second commercial. Today, it is imperative that we create effective, media-agnostic solutions for our clients while partnering with them.
Something we call “One+ (plus) skill set” is an important factor that has helped us in achieving this. We help our team to acquire deep understanding of one more skill set beyond their core competence. A visualizer can also become the champion of activation. A writer can be a coder or a digital guru. By doing so, we can understand the real problem the client is facing and thereby offer an effective and creative solution to them. This has resulted in establishing stronger partnerships with our clients and has allowed us to create unique, contextual solutions that reach the very heart of the problem a brand is facing.
We follow Hakuhodo’s Sei-katsu-sha Insight philosophy, which shuns the myopic view of picturing people just as consumers but celebrates them as individuals with distinctive histories, dispositions, affiliations and aspirations. And to further this, we hire talent from diverse cultures and industries and not merely advertising. This, too, helps us bring freshness to our approach, thinking and therefore, solutions.
At Hakuhodo, we are the makers of inventions. And inventing something new every day helps us go onwards and upwards.
Roles and titles current when this article was published in April 2019.