I work with our offices in Greater China, India and Korea. The Hakuhodo Way is a unique way of planning based on sei-katsu-sha insight. Our expanding network offers various solutions and services. For example, in China we established Hakuhodo Institute of Live and Living Shanghai in 2012 to undertake in-depth studies of this rapidly growing market of 1.3 billion people every year. We study target and market trends and purchasing behavior and provide reports to our clients not only in China, but globally. We have more than 20 offices in China, supporting the various marketing activities of their clients.
India is another country with a population of 1.3 billion and is expected to grow further still. In addition to our current offices in New Delhi, Mumbai and Bangalore, I am working to further expand our network and services in India as well.
The environment facing the advertising market is changing rapidly due to diversification in people’s behavior patterns and media contact. The Hakuhodo Group is expanding our presence around the world to respond to these changes in the environment. Adding high-quality creativity to our unique Hakuhodo Way enables us to offer our clients effective, pin-pointed solutions.
As I continue to create and strengthen the network, I look forward to creating many more amazing outcomes with the teams from our offices.
Roles and titles current when this article was published in November 2017.