Sony Interactive Entertainment Inc.Neo Japan To The World

SIX Inc. | Hakuhodo Inc.

This is key art for PlayStation’s global campaign to promote Japanese titles to the world. The key art is drawn based on the brand’s core value, “Diversity of playful minds,” and is inspired by Japanese PlayStation titles. It was extended in global digital ads and a PS4 themed wallpaper.


  • 2019 Clio Entertainment Awards: Silver (Games x 2)