Super Zuper candy had been around for years, but had done no advertising for a long time. To strengthen the brand in the market, the client asked for creative that would make a huge impact.
Kids love the extreme sourness of Super Zuper candy. We had the idea of visualizing the sourness in a way that would make kids laugh and dare to take a bite.
2017 Spikes: Silver (Print & Publishing, Outdoor Craft), Bronze (Outdoor)
2017 ONE SHOW: Merit (Print & Outdoor)
2017 ADFEST: Bronze (Outdoor×2)