PT United Family FoodSour-Faced Man/Woman

PT Hakuhodo Indonesia

Super Zuper candy had been around for years, but had done no advertising for a long time. To strengthen the brand in the market, the client asked for creative that would make a huge impact.


Creative Solution
Kids love the extreme sourness of Super Zuper candy. We had the idea of visualizing the sourness in a way that would make kids laugh and dare to take a bite.


  • 2017 Spikes: Silver (Print & Publishing, Outdoor Craft), Bronze (Outdoor)

  • 2017 ONE SHOW: Merit (Print & Outdoor)

  • 2017 ADFEST: Bronze (OutdoorĂ—2)