The power of curiosity:
I have now lived half of my life away from “home” in Sweden. I studied graphic design in San Francisco, and after graduating I moved to New York and started my career working for top design agencies specializing in corporate branding. After 12 years in the United States I moved to Germany where my focus has mainly been on editorial design/corporate publishing and advertising.
I have embraced the German way of thinking and I love the focused way of working, time management and planning. I think it is essential to reach your goal successfully.
Having worked in different countries, meeting people from all over the world has not only helped me grow personally, but I believe it is a great asset in our line of work—because only by staying curious and open minded can our work be relevant.
With each project I set a goal for myself to learn something from my colleagues, seeking new perspectives from their different experiences and social/cultural upbringings. These insights enable me to push my creative output into new and relevant territories, while challenging expectations across department lines. In this way I try to avoid any kind of simple adaptation work, but rather engage all my colleagues to bring additional value to all that we do.
This approach has helped me build strong relationships with the account department, strategist, my creative team, and of course with my clients.