UHA Mikakuto Co., Ltd.Sakeru Gummy

Hakuhodo Inc.

Sakeru Gummy and Long Sakeru Gummy are the gummy candies that you tear like string cheese. The two products have very clear and easy to understand USPs. We made videos pitting the two of them against each other for the web and TV. Eschewing product explanations as far as possible, the drama series-like videos caused a much bigger stir than we imagined.


The videos tell the tale of a girl who falls in love with a guy she sees tearing into Sakeru Gummy, and their days together after she confesses her love. Then along comes “Long Guy” eating Long Sakeru Gummy and we have the classic love triangle on our hands. Or do we?!


The titles of 11 versions are date, zoo, bike courier, entrance, jealousy, secret, lie, proposal, taxi, long long limousine and true love.


  • 2019 ADFEST: Bronze (Film)

  • 2018 Cannes Lions: Silver (Film)