Sony Interactive Entertainment Inc.Play Has No Limits feat. King Gnu

SIX Inc., Hakuhodo Inc., Hakuhodo Kettle Inc.

‘Play Has No Limits.’ sums up PlayStation’s DNA of pushing the boundaries of play to the next level. We partnered with a Japanese rock band in sync with it. King Gnu, a four-piece rock band, stands among Japan’s hottest musicians. Their style, known as ‘Tokyo Chaotic’ or ‘Tokyo New Mixture Style,’ chaotically orchestrated with the four’s diverse musical styles and outstanding performance skills, pushes the boundaries of the Japanese music scene. To coincide with the release of their new album, we unveiled a branded campaign featuring their song ‘Asura’ written for PlayStation. Our film follows four ‘△〇×□’ characters portrayed by King Gnu, breaking their limits and chaotically fusing into the ‘Giant Gnu.’


  • 2024 ADFEST: Silver (Digital Craft), Bronze (Film Craft) (2 awards)

  • 2024 Spikes Asia: Bronze (Film Craft: Post-Production: Animation, Film Craft: Post-Production: Visual Effects) (2 awards)