There is something I’ve felt keenly since becoming involved in the wide-ranging work of our international office, which includes supporting the management of an office working on the global stage, expanding business with existing clients, winning business from new clients, and conducting employee training. That something is that working with the world as my stage and a particular country as my stage, I need to think every day about what I can do and work to hone my skills and broaden the marketing solutions and networks at my disposal to address our clients’ global business challenges.
Competing on the global stage, not only is it difficult to differentiate yourself if you take a passive, “what can I do for you?” stance, it is also extremely difficult to differentiate ourselves as a company.
When I worked in London for seven and a half years, I spent over 180 days a year on international business trips. Thinking about what I could do not only in the UK, but across European countries, in Russia, the Middle East and Africa, I proactively made proposals and provided transnational solutions to clients.
I’ve now been at Hakuhodo Rus in Russia for over six years and have increased what I can do for clients to include, among other things, cultural events, corporate social responsibility activities and business consulting, rather than just straight marketing communications. With the team at the company, I’m evolving these into bigger solutions to maximize our problem-solving capabilities for clients.
My goal is to maximize what we can do together as a company for our clients.