I got to know Hakuhodo in 1984, my fourth year at Cheil Communications, Korea’s largest advertising company. One week of short-term training that year and six months of long-term training in 1985 gave me an opportunity to learn about Japan and Hakuhodo.
Cheil Communications subsequently opened an office in Tokyo in January 1988, the year of the Seoul Olympic Games, and I was assigned as the first director of the organization. Through joint work with Hakuhodo, I experienced its corporate philosophy and management.
On my return to Korea, some seven and a half years later, I made some progress in domestic sales by applying Hakuhodo’s Sei-katsu-sha Insight and Partnership know-how and, in November 1999, I joined Hakuhodo’s expansion in Korea, Hakuhodo Cheil Co., Ltd. I have spent the 19 years since building the Hakuhodo brand in Korea.
Hakuhodo Cheil has produced many successful works as a medium-sized advertising company in Korea, and won many awards, including the grand prize, from various advertising contests.
Under our “Engagement solution company” philosophy, which provides solutions that meet the needs and challenges of advertisers from the viewpoint of trends in society and sei-katsu-sha insight, we continue to evolve as the company that leads advertisers with big ideas built around our catch cry “Link:Think.”
I work hard today to realize Hakuhodo’s dream of becoming the world’s best marketing company, while dreaming about Hakuhodo Cheil’s 100th anniversary way down the road.
“Link and Think! Go Hakuhodo Cheil!”
Roles and titles current when this article was published in April 2018.