Nissan Motor Co., Ltd.ProPILOT Park RYOKAN

TBWA\HAKUHODO INC.

Combining ultimate traditional hospitality with Nissan’s autonomous driving technology, TBWA\HAKUHODO upgraded one Japanese inn into a ‘ProPILOT Park RYOKAN,’ treating guests to some unique and innovative amenities: self-parking slippers, tables and floor cushions. What sets this ryokan apart is that the slippers, tables and cushions are rigged with a special version of Nissan’s ProPILOT Park autonomous parking technology. When not in use, they automatically return to their designated spots at the push of a button.

Awards

  • 2018 AD STARS: Silver (Interactive, PR, Promotion), Bronze (Innovation, Integrated, Interactive x 2, PR, Direct x 2)