DAIKI Angel Help Co., Ltd.The Restaurant of Mistaken Orders


The Restaurant of Mistaken Orders is a restaurant in which all the waiting staff have dementia—meaning there’s a possibility that what you ordered, may not be what you get served. By putting customers in a frame of mind where a mistaken order can be accepted, or even appreciated, the restaurant provides a valuable lesson on how open-mindedness and acceptance can help us enjoy our differences.


  • 2020 ADFEST: Gold (Brand Experience), Silver (Branded Entertainment, Design), Bronze (Design, PR)

  • 2020 D&AD: Bronze (Direct)

  • 2020 New York Festivals International Advertising Awards: Gold (Public Relations)

  • 2019 LIA: Sillver (Design), Bronze (Design)

  • 2019 Spikes Asia: Gold (Design, PR), Silver (Brand Experience & Activation x 2, Design)

  • 2019 AD STARS: Gold (Design), Silver (Healthcare)

  • 2019 Cannes Lions: Silver (Design)