The joy of being the bridge:
As a creative producer, my work often requires stepping over the boundaries of different countries, languages, time zones, and cultures.
My job is to connect people, information, and creativity, to give shape to a project which at first has no framework. Although I have been doing this for many years, I never get tired of working in a team with people of different backgrounds and perspectives, each inspiring the other and enhancing creativity.
I started living in Singapore when I was eleven, due to my father’s work. It was my first opportunity to see differences in lifestyles and customs. The experience made me realize that the things I considered normal in Japan were not the same elsewhere. What I felt then—that I must question what’s considered the norm, the realization of how small the world I live in actually is, and the urge to find out more about what lies outside—continues to be the foundation of what I do today.
My role is to lead people to people, work to work, and our clients’ challenges to solutions. If there is a gap, it is my job to fill it to achieve the goal. It is not, however, something a single producer can do alone. I bridge the pieces of challenges, perspectives and creativities and transform this into a tangible idea. The most exciting part of a producer’s job is working across boundaries, and it is also the thing that brings me the most joy.
Roles and titles current when this article was published in November 2022.