Collaborating across borders to create new ways of delivering value: 

In How Not to Be Wrong, the mathematician Jordan Ellenberg writes: “Which way you should go depends on where you are. So where are we? That’s where things get sticky.”

Positioning oneself and Square Communications (SQC) is the primary challenge facing any leader in our organization. Looking back to 2015, I realized that my company was expanding quickly. It was no longer limited to a circle of local clients and competitors, but closely related to multinational partners. That was when I realized that we could no longer stand outside of global advertising domains.

My company and I joined the Hakuhodo Group in 2018 to enhance our knowledge and understanding of the development model and the process of digitalizing core services with the expectation of reshaping SQC during our expansion stage. Within the Hakuhodo network, I am confident we can innovatively implement the transformation of BTL services such as trade marketing, activation, event management, exhibitions, public relations and more in the new digital terrain as we strive to ensure our clients’ success and to serve consumers’ interests.

I believe that substantial collaboration between a variety of stakeholders enriches the experiences and knowledge we already possess, and allows us to explore new foundations that will enable us to create new ways of delivering sustainable value to clients and consumers.

Roles and titles current when this article was published in December 2021.