In today’s environment, change is the norm. Markets, consumer habits and communication channels change every day. No one can know for certain what the next trend will be. No formula can be a winner every time and in all situations. There is one thing that is unchanging, though: results. And I believe that the best creativity delivers the best results.
How to draw audiences in and communicate branding effectively are key to achieving the best results. I am never satisfied with “It works.” Never follow any old brand formula or traditional pattern of going about communication. Sticking to one creative formula will never be enough if you want to keep up with the changing environment.
As Steve Jobs said, “People don’t know what they want until you show it to them”, I start by thinking about the best way to achieve the most effective results. As a Head of Creative, I set our goal to provide out-of-the-box creative strategies, eclectic creative solutions, PR headlines and integrated communication plans by integrating advertising, media, social media, digital, PR and technology.
Our creative value is based on our results from providing the best solutions for our advertisers. And that’s the belief that keeps pushing us to come up with the best creativity to achieve maximum effectiveness for our clients.