Hakuhodo.Sync Pvt. Ltd. | AdGlobal360 India Pvt. Ltd.
The NEXA Baleno has always had a strong association with music and the objective for this campaign was to drive the “bold” imagery of the brand and further strengthen its association with music.
We created a full-blown music video starring Ranveer Singh, a leading Bollywood actor and NEXA’s brand ambassador. He was cast in a bold avatar for “Song of the Night,” an exclusive song created to represent the bold persona of the brand. A campaign roll-out was planned for a seamless integration across platforms and influencers.
The song was a huge success across the web
2021 exchange4media Impact Digital Influencer Awards: Gold (Best Use of Video)