I joined Taiwan Hakuhodo in 2003, starting my career in advertising. I have continued working in this field, mainly serving Japanese clients ranging from Honda Taiwan at first, followed by Asahi Breweries, Hisamitsu, TOTO, SONY, FamilyMart, and more. The diversity of the work has enabled me to gather invaluable experience of various industries.
Because of the business needs of Honda (Dongfeng Honda) in Wuhan, China, and my interest in the Chinese market, in 2010 I moved from Taipei to Wuhan. The large size of the Chinese market, which I immediately felt after arriving, and China’s astonishing economic development have attracted excellent experts and technologies from around the world. China has become a market characterized by intense competition.
Business in China is unique. I hope to leverage my experience in the China Circle to bring benefits and inspiration to Hakuhodo.
Roles and titles current when this article was published in January 2018.