JMS | Toyota Mobility Parts Co., Ltd.10 Sec. Drama: The Stop Line of Love Season 2

Hakuhodo Inc.

Japanese people love romantic dramas, and the more serious the soap opera, the higher the audience rating it tends to garner. We focused on the connections between cars and relationships, challenging ourselves to depict a story of changing relationships caused by car maintenance in a short 10-second timeframe. Instead of the dynamic changes in relationships preferred in non-Japanese dramas, the series depicts sensitive changes to accommodate Japanese sensibilities, aiming to captivate audiences through hilarious, yet relatable circumstances.

 

Awards

  • 2020 AD STARS: Silver (Branded Entertainment Videos)