We were tasked with launching the All-New Toyota Vios. In line with its new identity, “As Never Before,” a music video was shot using a Toyota Vios. This medium creatively featured the car’s aesthetic design, on-road drivability and performance, as well as the car’s new image.
By incorporating modern visual styles that would instantly attract attention and interest, we created a form of brand entertainment that people would watch and share. Within the first two months of the order-taking period, over 3,600 people submitted bookings for the All-New Vios, marking the “As Never Before” music video a success.
2019 LIA Chinese Creativity Show: Bronze (Digital)