Strike at the essence to captivate universally :
I believe that my work is to create value. To convert clients’ businesses, services, products and technologies into meanings that fit society. And secondly, to represent them so they are easy to understand and create a good impression.
As my opportunities to do global work have increased, the dynamism of the “fitting society” part has increased dramatically. This is because we need to be aware of both universal insights that people feel without much variation wherever they are on the planet and local insights that arise from culture, religion, climate, and social conditions. Since individuals, including myself, cannot chew on everything by themselves, I feel teams that span countries are effective. I would like to see more systems and interactions across the Hakuhodo network for enabling us to perceive the essence of both universal insights and local insights.
It may not have been discussed much until now, but I am also interested in the globalization of the part related to “representing.” By representing, I don’t mean the narrow definition of creating commercials, but a broad meaning: representing that involves making decisions about what media to use, what experiential space to create, and what expression icons to have to make our subjects captivate universally, worldwide. This is an issue that I am aware of due to my position, in which I have opportunities to interact with the headquarters of clients.
I recently discovered that I have been involved in work for over 200 clients in my 20 years at Hakuhodo. Having dealt with various industries, various divisions, and people of various ranks over the years, I think a strength of mine is my ability to easily imagine client thinking patterns. I am still learning, but I would like to apply this experience in global business and to realize each and every project with purpose.