Hakuhodo Inc. “Brain Drool 2016” Archive

Hakuhodo Inc. Hakuhodo Product’s Inc. Hakuhodo i-studio Inc.

Look at something mouth-watering and you start to drool. Look at someone beautiful and your heart skips a beat. These are physiological phenomena beyond language and logic, where something oozes straight from the brain.


What would emerge if we harnessed such “brain drool” free from client and creative brief requirements?


Twenty-one photographer and art director teams took on the challenge of physiologically-driven creativity. “Brain Drool 2016” Archive is an interactive photo archive of the exhibition that resulted.



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  • 2019 ADC Annual Awards: Gold (Interactive)