To demonstrate Nissan’s ProPILOT 2.0 advanced driver assistance technology on the NBA Japan Games 2022 stage, TBWA\HAKUHODO and Nissan hacked the interval time and delivered the audience an unexpected half-time experience. Unobtrusive cleaning staff appeared on court with their ProPILOT Mops. Gradually, a strangeness began to develop in the mopping movement, and finally the mops moved around by themselves after being released from hands just like magic. From the ordinary to the extraordinary, from humdrum to astonishment—it was a major game changing moment in the audience’s mind of what it is like to be powered by Nissan’s technology.
2023 ADC Annual Awards: Bronze (Experiential Design)
2023 D&AD Awards: Wood Pencil (Experiential)
2023 ADFEST: Gold (Brand Experience, Entertainment, Media), Silver (Brand Experience, PR), Bronze (Entertainment)