Every Time I Cross a Border, I Find New Perspective.
I love to cross borders. In my younger years, I backpacked through over 35 countries. Perhaps unsurprisingly, after joining Hakuhodo in 1992, I established a unique planning and creative style that eliminates the boundaries of strategic, creative, digital, and PR and works seamlessly through the entire process. If you see my works, many of them cross the border between traditional and non-traditional creative.
I established Hakuhodo Kettle, a one of a kind creative agency, in 2006. Truly innovative ideas can come from anywhere. For this reason, everyone at the company is familiar with every field of communication. Bubbling up and serving my clients new ideas, my goal is for Hakuhodo Kettle to set the whole world aboil.
In addition to my roles as Kettle’s Co-CEO and ECD, I have been serving as Hakuhodo’s APAC Co-CCO with Yang Yeo since April 2017.
Highlights so far
・More than 100 awards, including 8 Grand Prix, at international advertising festivals including Cannes Lions, D&AD, One Show, Clio, ADFEST, AD STARS, and Spikes Asia.
・Member of more than 20 jury teams including Titanium & Integrated Jury at Cannes, Promo & Direct Jury President at ADFEST and Digital & Mobile Jury President at Spikes Asia.
・Official speaker at Cannes Lions in 2013, 2014, and 2015.