The world is changing fast, but we need to change faster.
Undeniably, we are affected by uncontrollable factors every day. The only thing we can control is ourselves.
I believe in an energetic drive from within. We don’t need to be told what to do and what not to do; we can create our own energy to drive changes.
When we work for our clients, we always search for their ultimate passion and apply our ultimate energy to design a clear pathway and build the utmost brand power.
We always aim to the max with our inner drive. Sometimes, the goal can be reached as planned. But many times, it takes longer to see the results. Yet every time we look back to the beginning, we have come much further than where we were.
The latest challenge to the entire industry and to our long-established clients is digital disruption. In response to this, we find new angles to understand clients’ issues and looking at them with fresh eyes, restructure working processes, bring the new tools to solve problems and more.
As a member of Hakuhodo Institute of Life and Living ASEAN, I see the effort to understand markets from a deeper point of view with Sei-katsu-sha Insight as our core philosophy. The Institute’s latest research, “Think Future Forward: How ASEAN lives evolve as technology gets smarter,” which was announced in 2019, has enabled me to look forward along with life’s changes, enabling me to respond more rapidly than others.
I make sure that not only my own energetic drive but that of the team and even the whole network is synergized to create the biggest possible impact externally.