After all this time? Always:
When I got a job at Ailove 10 years ago, I felt like I was going into outer space. This feeling of something incomprehensible, breathtaking and infinite has not left me, even now.
Ailove is a place where rationality meets emotion and data meets humanity every day. It does not matter at all whether we are working on a project that afterwards wins at Cannes Lions or one that does not go beyond the internal communications of the client. I believe that every project must have a place for innovation, reinvention and mindfulness.
We work on each client task with answers to two questions:
1. Who has already solved this problem with a similar target audience and tools, and how? Because practice matters.
2. What can we do that no one has done before us? Because ideas matter.
As for my motivation, which helps me to open my computer with joy each morning: that is our people, their emotions, their dreams, their victories. In general, we are a human-centric agency. I feel a lot of emotions every day and every time we participate in a pitch or do a difficult project, I empathize and share emotions with Ailove’s people. It seems to me that we are really a living organism. My main mission as CEO is to maintain this atmosphere where people feel they are not just employees, but also real people. Because when they really feel that, they create the best creative digital products on the market for our clients.
Because every person is a cosmos.
Roles and titles current when this article was published in January 2022.