Toyota Motor CorporationDrift Meets Drone

SIX Inc.

This ad features three generations of Toyota “86” models—the 1980s cult icon the AE86, the previous generation Toyota 86, and the latest model GR86. Pro drivers make the three 86 models drift in unison at high speed while drones film the moment up close from the very brink. An unprecedented collaboration between drift drivers and drone pilots, the ad is a marriage of auto and drone maneuvering.

Awards

  • 2023 New York Festivals Advertising Awards: Gold (Film Craft: Production Accomplishment), Bronze (Film Craft: Cinematography)

  • 2022 One Asia Creative Awards: Bronze (Film & Video Craft)