Inspired by Nissan’s ProPILOT 2.0 driver assistance system, TBWA HAKUHODO worked with Nissan to create the ProPILOT golf ball, which drives itself into the cup.
Like Nissan’s ProPILOT 2.0 advanced technology, the ProPILOT golf ball supports golfers by following a predefined route to its goal. Players can feel confident that they will reach their target effortlessly every time they putt.
The campaign was implemented to entice people to experience the ProPILOT golf ball for themselves at Nissan’s galleries and CES, the most influential tech event in the world. It started with a single video of a young boy playing miraculous shots using the ProPILOT golf ball, and spread quickly to the world through Nissan’s social media platforms.
2021 One Show: Bronze (Branded Entertainment)
2021 Spikes Asia: Silver (Brand Experience & Activation), Bronze (Brand Experience & Activation)