Today diversity is celebrated in every field, and people respect each other for who they are. That holds also for Japan’s hearing-impaired, said to number 5.5 million (WHO). But concerts have never held much appeal for the hearing-impaired until now. The Sound-Free Concert, by sharing music with people of all abilities through the power of technology, enabled the hearing-impaired to “experience” music for themselves. It thus fostered a new way of thinking and a new trend.
2019 Cannes Lions: Bronze (Entertainment Lions for Music)