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Yang Yeo

Yang Yeo

APAC Creative Kaiju
Hakuhodo Inc.
Yang Yeo
  • Be results-oriented

    Results matter:

    Visualize what success will look like, and plot your way back to the starting line.

    Don’t recycle:

    Forget what you think you know and start afresh. Every problem requires a unique and customized solution.

    Work smart:

    Because working hard and long hours with no clear direction just wastes everyone’s time.

    Brand management vs Client service:

    The interest of the brand always comes first. Nothing else matters.

    The process is not a method:

    Don’t bury your head in the process. Look up and check if it’s taking you to where you want to go.

    Be tenacious:

    Nothing great ever came out of being fearful. Stop worrying. Start solving.

     

    Roles and titles current when this article was published in January 2019.

  • Links

    • Yang Yeo narrates creativity manifesto for LIONS launch film
    • On being a Creative Kaiju: A chat with Yang Yeo of Hakuhodo
    • Crossing borders: Kentaro Kimura & Yang Yeo, APAC Co-CCOs
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