From the beginning of the 21st century, society started slowly going backwards. Companies began losing their grip on the reins of the world, and sei-katsu-sha started to be the prime movers behind all problems, solutions, conceptualization and vision. We are now shifting from a company-led world to a sei-katsu-sha-led world. And at the core of this world is technology, typified by artificial intelligence (AI).
Today, the environment facing sei-katsu-sha is digitalized and digitized and all manner of phenomena can be apprehended statistically. As AI has become more sophisticated it feels like it has already started to control business. And the marketing business is no exception.
Likewise, society is now at the mercy of technology and we are about to lose something precious.
That precious thing is imagination.
Whatever directions society may take in the future, I would like to think that the driving force will be the human imagination. Some might call this creativity, others instinct or ideas. Whatever you call it, I would like for this profound human genius—which AI can never emulate—to remain the energy behind our business no matter how much society may change.
It is from this perspective that I hope you will view our work.
As Worldwide CCO of the Hakuhodo Group I strive to ensure that the things we create are brimming with imagination and that they serve to make people happy, not satisfy artificial intelligence.