It’s hard to imagine life without mobile devices. On any street corner of the world, texting friends, sharing news, sharing a taxi ride, paying for coffee… Everything is done on the mobile. Scenes of digital/mobile life that didn’t exist 10 years ago are now commonplace.
To deepen engagement between brands and consumers, and solve problems or address challenges for clients, it is becoming important to build a new brand experience where the experience is seamlessly integrated in storefronts and the outside (out of doors) world, using traditional and online media channels. It goes without saying that we need to understand and utilize marketing technologies to make this happen, but a deeper understanding of the consumer, and mechanisms to connect with the consumer, is also essential. Hakuhodo developed its Sei-katsu-sha Data Management Platform to accumulate data from consumer databases on the largest scale. We also collaborate with digital brands—digital platform companies—and online publishers to provide cutting edge brand communication solutions to our clients.
Hakuhodo has also built one of the most advanced agency trading desk capabilities, which provides integrated media services in programmatic buying, PMPs, online video, social media and creative services.
At Hakuhodo, preparations for the post-smartphone age are already in progress. VR, AR, AI, voice activated services… Hakuhodo is working on initiatives to widen the horizons of our creativity and solution development.
Roles and titles current when this article was published in September 2017.