There are 24 hours in a day, and even if you work them all, so can your competition. So how does one position Hakuhodo as a unique agency that is different from its competitors? By understanding the clients we serve and building relationships with them and the brands they represent. It is no longer enough to just be intimately aware of market trends that affect clients’ businesses. And while it is important to be strategic about what gets a nod or pass in order to make smart decisions, what is even more important is the who. By being responsible for day-to-day communications, it is vital to be understanding of the clients I interact with and their respective needs so that they in turn can do business better. Something such as removing barriers and common pain points can be minute or major depending on the client. It’s about going deeper. What makes them tick?
Hakuhodo is a global agency representing some of the world’s most renowned brands. As such, each client should be appreciated as a unique extension of the brand; one who values courtesy and competence, reliability and responsiveness. This shines a light on Hakuhodo as a unique agency and adds to our credibility for understanding people.
The seeds of credibility I plant today will allow for my relationships with clients to continue to blossom further solidifying Hakuhodo’s position as a unique global agency, and that is a beautiful thing.
Roles and titles current when this article was published in January 2019.