Hakuhodo Malaysia Sdn. Bhd.

Kuala Lumpur, Malaysia

Established in 1973, Hakuhodo Malaysia is Hakuhodo’s oldest overseas subsidiary. We have a proven track record in providing high quality creative and media services to local and international clients. Backed by Hakuhodo Inc. in Tokyo and our regional hub, Hakuhodo Asia Pacific, in Bangkok, we provide the best mix of Hakuhodo’s global and local knowledge and experience.

Contact information

7th Fl., Building A, Dataran PHB, Saujana Resort, Section U2, 40150 Shah Alam, Selangor, Malaysia

Tel: +60 3 7848 3384

Fax: +60 3 7848 3385


Our award-winning works

View our award-winning works:


Poster Wallet 


Jul 28, 2018
Hakuhodo Malaysia wins the prestigious Agency of the Year 2018

Hakuhodo Malaysia has scaled the pinnacle of the country’s advertising industry, being awarded the coveted Agency of the Year at the Kancil Awards 2018, held on July 27 in Kuala Lumpur. Hakuhodo Malaysia collectively won 3 Gold, 2 Silver, 10 Bronze and 10 Merit awards, for a total of 150 points in the celebrated competition. This also stands as a significant and historic win for the office for Hakuhodo, which was ranked No. 5 in last year’s Kancil Awards.

Hakuhodo Malaysia Managing Director Ryusuke Oda, who took over the reins in November 2017, commented that the agency has so far enjoyed a good run in the regional and international awards scene with wins at ADFEST, D&AD and the Cannes Lions International Festival of Creativity. And he believes that the agency’s never-give-up mindset will continue to push its confident journey forward.

Adding to this, Woon Hoh, Chief Creative Officer of Hakuhodo Malaysia, Singapore and Indonesia commented: “The recent creative transformation is clearly visible through the wins for Malaysia. This is in line with the global creative vision.”

Hakuhodo’s client partners have also praised the recent creative achievements of the agency and are looking forward to more successes in the days to come.

2018 holds great promise and change for an agency that has been in Malaysia for over 40 years.


Press release: 

May 18, 2017
ASEAN sei-katsu-sha Forum 2016-17: Malaysian Millennials
Kuala Lumpur — May 15, 2017 — Hakuhodo Institute of Life and Living ASEAN (“HILL ASEAN”) a think tank established in Thailand in March 2014 by Japan’s second largest advertising company, Hakuhodo Inc., today announced findings from its latest research into ASEAN sei-katsu-sha[1].
Entitled “ASEAN MILLENNIALS: One Size Fits All? A Generation Gap in ASEAN,” the presentation, based upon in-depth qualitative and quantitative research in Malaysia and 5 other ASEAN markets, highlighted important differences in attitudes to life and work and interactions with digital technology, amongst those who are often categorised together as a single ‘Millennial Generation’ entity, both in Malaysia and other ASEAN countries.
Millennials, or those born in the 1980s and 1990s, have captured the attention of the marketing industry the world over. With their fresh values and high degree of fluency in digital technology, Millennials are very different from previous generations and have been notoriously difficult to reach with traditional marketing approaches.
Millennials are especially prominent in ASEAN countries; whose populations have a high percentage of young people. However, given the dramatic social and economic shifts that have taken place in these countries in recent years, it is difficult to define such a broad age group as a single entity.
In this study, HILL ASEAN studied the perceptions and habits of sei-katsu-sha Millennials in Malaysia and ASEAN, and as a result identified clear differences in behaviour between those born in the 1970s, 1980s and those born in the 1990s. Analysis of the research revealed gaps between them in the way they live and work, their use of digital technology, their shopping behaviour and more.
In general, Millennials born in Malaysia during the 1980’s were shaped by the difficult economic circumstances and political upheavals of the past, which may not have impacted them directly, but certainly affected their parents and extended families. At the same time, they were also born into a transforming society with high promise for the future. This has resulted in a group of 1980’s Millennials who understand that the world is uncertain and as a result they actively try and minimize risk and maximize opportunity for themselves – and they demonstrate this is many different ways through their work, lifestyle and purchasing habits.
However, Millennials born in the 1990’s were not so impacted by difficult times in the past and were much more influenced by the opportunities offered by a promising future, particularly the rapid development of digital technology and globalization. As a result, this group of Millennials are much more willing to take on potentially risky challenges, which they see as opportunities, and are much more less likely to make distinctions between their professional and personal lives.
The differences between these two groups, who have historically been lumped together as the Millennial Generation, has profound implications for anyone trying to interact and market products to them.
The difference between these two groups of Millennials was particularly pronounced in Malaysia where 77% of 1980s Millennials felt a ‘generation-gap’ between themselves and 1990’s Millennials, as opposed to the ASEAN average of 70%.
Similarly, 70% of 1990s Millennials in Malaysia felt that there was a generation gap with the 1980s Millennial cohort, which again surpassed the ASEAN average of 66%. As a result of this research it is evident that there is a clear divide in the attitudes and lifestyles of Millennials in the six ASEAN countries covered, and that this is particularly marked in Malaysia.