Hakuhodo Group awarded 11 Lions at Cannes Lions 2018

Jul. 6, 2018
  • News
  • Awards

Tokyo—July 6, 2018—Hakuhodo DY Holdings Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO) and Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO) are pleased to announce that Hakuhodo Group companies have won a total of 11 awards, including one Gold, 7 Silver and 3 Bronze at the 65th International Festival of Creativity. Held in Cannes, France from June 18–22, this year the event, which is comprised of the nine core tracks (Communication, Craft, Entertainment, Experience, Good, Health, Impact, Innovation, and Reach), drew 32,372 entries from around the world.

Awards won

Gold

  • Design: Digital Installations & Events
    Advertiser: Double A
    Title: Obsession for Smoothness
    Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

Silver

  • Design: Social Engagement
    Advertiser: Double A
    Title: Obsession for Smoothness
    Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.
  • Mobile: Influencer / Talent
    Advertiser: NTT DOCOMO, INC.
    Title: 24/7 Newscaster
    Agency: Hakuhodo Inc.
  • PR: Consumer Services
  • Product Design: Product Design for Promotional Purposes
    Advertiser: AIG Japan Holdings
    Title: Pride Jersey
    Agency: TBWA\HAKUHODO Inc.
  • Film: Food & Drink
    Advertiser: UHA Mikakuto Co., Ltd.
    Title: Date / Taxi / Bike Courier / True Love / Lie / Secret / Zoo / Long Long Limousine / Proposal / Entrance / Jealousy
    Agency: Hakuhodo Inc.
  • Outdoor: Live Advertising and Events
    Advertiser: Honda Motor Co., Ltd.
    Title: #HONDANEXTDOOR
    Agency: Sid Lee
  • Product Design: Product Design for Promotional Purposes
    Advertiser: Black Lives Matter Canada
    Title: The Bulletproof Flag
    Agency: Sid Lee

Bronze

  • Design: Social Engagement
    Advertiser: NHK
    Title: Safety Hacks
    Agency: TBWA\HAKUHODO Inc.
  • Film Craft: Production Design / Art Direction
    Advertiser: Double A
    Title: Obsession for Smoothness
    Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.
  • Industry Craft: Print & Publishing
    Advertiser: Greenpeace Malaysia
    Title: Drought
    Agency: Hakuhodo Malaysia Sdn. Bhd.

About Cannes Lions International Festival of Creativity
Held June 18–22, 2018 in Cannes, France, the annual International Festival of Creativity is one of the largest advertising and communications events in the world. With a heritage of more than 60 years of awarding advertising, the Festival also features seminars and round table discussions on cutting-edge topics, and has evolved into a venue for the world’s advertising and communications community to gather and network. Cannes Lions is not simply a competition to consider the relative merits of different examples of creativity, it has become a place to catch glimpses of the future of advertising and communications.

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