Hakuhodo Group awarded 5 Grande Lotuses at ADFEST 2018

Mar. 27, 2018
  • News

Tokyo—March 27, 2018—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is pleased to announce that Gravity Cat, the work produced by Hakuhodo (Advertiser: Sony Interactive Entertainment Inc.) has won the Grande Lotuses (equivalent to Grand Prix) in the Branded Content Lotus and Film Craft Lotus categories. TBWA\HAKUHODO, a member of the Hakuhodo Group, also picked up the Grande Lotuses in the Design Lotus and Innova Lotus categories for COGY (Advertiser: TESS Co., Ltd.), and the Outdoor Lotus Grande Lotus for Green Light Run (Advertiser: adidas Japan K.K.). The Group has been awarded a total of 43 medals (5 Grande Lotus, 1 Innova Lotus (equivalent to Gold), 4 Branded Content Lotus (equivalent to Gold), 9 Gold, 14 Silver, and 10 Bronze).

In addition, TBWA\HAKUHODO was named Agency of the Year in the Special Awards category.

ADFEST is one of the Asia-Pacific region’s premier advertising festivals. This year it drew 2,823 entries from around the Asia-Pacific region and awards were presented in 18 categories.

Hakuhodo’s team won the Grande Lotus for Gravity Cat (Advertiser: Sony Interactive Entertainment Inc.)
(From left to right: Kiyomi Wada, Takashi Aso (Tohokushinsha Film Corporation), Yuki Yokoi, Yusuke Amagai, Yuta Okuyama)

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