Hakuhodo Group awarded 5 Grande Lotuses at ADFEST 2018

Mar. 27, 2018
  • News
  • Awards

Tokyo—March 27, 2018—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is pleased to announce that Gravity Cat, the work produced by Hakuhodo (Advertiser: Sony Interactive Entertainment Inc.) has won the Grande Lotuses (equivalent to Grand Prix) in the Branded Content Lotus and Film Craft Lotus categories. TBWA\HAKUHODO, a member of the Hakuhodo Group, also picked up the Grande Lotuses in the Design Lotus and Innova Lotus categories for COGY (Advertiser: TESS Co., Ltd.), and the Outdoor Lotus Grande Lotus for Green Light Run (Advertiser: adidas Japan K.K.). The Group has been awarded a total of 43 medals (5 Grande Lotus, 1 Innova Lotus (equivalent to Gold), 4 Branded Content Lotus (equivalent to Gold), 9 Gold, 14 Silver, and 10 Bronze).

In addition, TBWA\HAKUHODO was named Agency of the Year in the Special Awards category.

ADFEST is one of the Asia-Pacific region’s premier advertising festivals. This year it drew 2,823 entries from around the Asia-Pacific region and awards were presented in 18 categories.

Hakuhodo’s team won the Grande Lotus for Gravity Cat (Advertiser: Sony Interactive Entertainment Inc.)
(From left to right: Kiyomi Wada, Takashi Aso (Tohokushinsha Film Corporation), Yuki Yokoi, Yusuke Amagai, Yuta Okuyama)

Awards won

Grande Lotuses

Branded Content: Best Use of Fiction Film
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

Design: Product Design: Consumer Products
Advertiser: TESS Co., Ltd.
Title: COGY Wheelchair
Agency: TBWA\HAKUHODO Inc.

Film Craft: Directing
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

Innova: Innovation in Technology
Advertiser: TESS Co., Ltd.
Title: COGY Wheelchair
Agency: TBWA\HAKUHODO Inc.

Outdoor: Ambient: Large Scale
Advertiser: adidas Japan K.K.
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

Branded Content Lotuses *Equivalent to Gold
Branded Content: Best Use of Fiction Film
Advertiser: AIG Japan Holdings
Title: #TackleTheRisk
Agency: TBWA\HAKUHODO Inc.

Branded Content: Best Use of Sports
Advertiser: AIG Japan Holdings
Title: #TackleTheRisk
Agency: TBWA\HAKUHODO Inc.

Branded Content: Best Use of Experiential
Advertiser: adidas Japan K.K.
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

Branded Content: Best Use of Sports
Advertiser: adidas Japan K.K.
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

Innova Lotuses *Equivalent to Gold
Innova: Innovation in Technology
Advertiser: adidas Japan K.K.
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

Gold Lotuses

Film Craft: Special Effects: Digital Visual Effects
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

Film Craft: Production Design
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

Film Craft: Cinematography
Advertiser: Suntory Beverage & Food Limited
Title: The next stage of Iyemon
Agency: Hakuhodo Inc. / HAKUHODO DESIGN INC. / TSUKURITE INC. / POOL inc.

Film: Internet Film: Electronics, Household Products, Home Appliances & Furnishings
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

Film: Internet Film: Finance, Commercial Public Services, Business Products & Services
Advertiser: Double A PLC
Title: Obsessions for Smoothness
Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

Media: Best Use of Events
Advertiser: mixi, Inc.
Title: The Zodiac Re-race
Agency: Hakuhodo Inc. / Hakuhodo Kettle Inc.

Media: Best Use of Branded Entertainment & Content: Program & Platform
Advertiser: mixi, Inc.
Title: The Zodiac Re-race
Agency: Hakuhodo Inc. / Hakuhodo Kettle Inc.

Press: Public Services & Cause Appeals
Advertiser: Greenpeace
Title: Drought
Agency: Hakuhodo Malaysia Sdn. Bhd.

Print Craft: Best Use of Computer Generated Imagery (CGI)
Advertiser: Greenpeace
Title: Drought
Agency: Hakuhodo Malaysia Sdn. Bhd.

Silver Lotuses

Design: Brand Collateral
Advertiser: NTT DOCOMO, INC.
Title: Voice Chocolate
Agency: Hakuhodo Inc.

Direct: Best Use of Direct Ambient: Large Scale
Advertiser: Sleepdays Inc.
Title: Hotel Highway
Agency: Hakuhodo Kettle Inc.

Direct: Field Marketing
Advertiser: Sleepdays Inc.
Title: Hotel Highway
Agency: Hakuhodo Kettle Inc.

Film Craft: Editing
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

Film Craft: Cinematography
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

Film Craft: Special Effects: In-camera
Advertiser: Double A PLC
Title: Obsession for Smoothness
Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

Film: Internet Film: Cars, Other Vehicles, Accessories, & Auto Services
Advertiser: NISSAN MOTOR CO., LTD.
Title: The Professional of Japan
Agency: TBWA\HAKUHODO Inc.

Interactive: Digital Integrated Campaign: Cars, Other Vehicle, Accessories & Auto Services
Advertiser: Mitsubishi Motors Corporation
Title: Unkai Navi
Agency: Hakuhodo Inc. / Hakuhodo i-studio Inc.

Interactive: Viral VDO
Advertiser: Double A PLC
Title: Obsession for Smoothness
Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

Media: Best Use of Ambient: Large Scale
Advertiser: Sleepdays Inc.
Title: Hotel Highway
Agency: Hakuhodo Kettle Inc.

Outdoor: Guerilla Marketing
Advertiser: KAIHARA Co., Ltd.
Title: Cruising Jeans
Agency: Hakuhodo Inc. / Hakuhodo DY Media Partners Inc. / Chugokushikoku Hakuhodo Inc.

Outdoor: Guerilla Marketing
Advertiser: adidas Japan K.K.
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

Print Craft: Computer Generated Imagery (CGI)
Advertiser: International Day of Peace Campaign
Title: Scars of Misery—Old Man
Agency: PT Hakuhodo Indonesia

Promo: Ambient Promotion: Large Scale
Advertiser: Sleepdays Inc.
Title: Hotel Highway
Agency: Hakuhodo Kettle Inc.

Bronze Lotuses

Design: Product Design: Consumer Products
Advertiser: NTT DOCOMO, INC.
Title: Voice Chocolate
Agency: Hakuhodo Inc.

Design: Corporate Identity
Advertiser: KAPPA CREATE CO., LTD.
Title: Kappa Sushi Re-branding
Agency: Hakuhodo Inc.

Design: Exhibitions, Events & Public Environment
Advertiser: Sleepdays Inc.
Title: Hotel Highway
Agency: Hakuhodo Kettle Inc.

Design: Exhibitions, Events & Public Environment
Advertiser: Yahoo Japan Corporation
Title: It Was This High
Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

Direct: Best Use of Technology
Advertiser: adidas Japan K.K.
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

Direct: Best Use of Social Media
Advertiser: Domestic Violence
Title: Hidden Violence Photo
Agency: PT Hakuhodo Indonesia

Interactive: Viral VDO
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.

Interactive: Best Use of a Prototype Technology
Advertiser: Hakuhodo Inc.
Title: ELI / Wearable English Teacher
Agency: Hakuhodo Inc. / TBWA\HAKUHODO Inc.

Outdoor: Public Services & Cause Appeals
Advertiser: Greenpeace
Title: Drought
Agency: Hakuhodo Malaysia Sdn. Bhd.

Print Craft: Best Use of Computer Generated Imagery (CGI)
Advertiser: International Day of Peace Campaign
Title: Scars of Misery—Old Man
Agency: PT Hakuhodo Indonesia

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