Tokyo—March 27, 2018—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is pleased to announce that Gravity Cat, the work produced by Hakuhodo (Advertiser: Sony Interactive Entertainment Inc.) has won the Grande Lotuses (equivalent to Grand Prix) in the Branded Content Lotus and Film Craft Lotus categories. TBWA\HAKUHODO, a member of the Hakuhodo Group, also picked up the Grande Lotuses in the Design Lotus and Innova Lotus categories for COGY (Advertiser: TESS Co., Ltd.), and the Outdoor Lotus Grande Lotus for Green Light Run (Advertiser: adidas Japan K.K.). The Group has been awarded a total of 43 medals (5 Grande Lotus, 1 Innova Lotus (equivalent to Gold), 4 Branded Content Lotus (equivalent to Gold), 9 Gold, 14 Silver, and 10 Bronze).
In addition, TBWA\HAKUHODO was named Agency of the Year in the Special Awards category.
ADFEST is one of the Asia-Pacific region’s premier advertising festivals. This year it drew 2,823 entries from around the Asia-Pacific region and awards were presented in 18 categories.