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Tokyo—September 21, 2018—Hakuhodo Inc., Japan’s second largest advertising company, is pleased to announce that TBWA\HAKUHODO, a member of the Hakuhodo Group, has won the Grand Prix at the 11th annual AD STARS festival held in Busan, Korea from August 23–25.

TBWA\HAKUHODO also won 2 Gold, 9 Silver and 10 Bronze. Hakuhodo Malaysia picked up 2 Sliver and 2 Bronze, and Hakuhodo Indonesia received one Bronze. The Hakuhodo Group collected a total of 27 awards.

Awards won

Grand Prix

• Design: Communication Design

Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc

Gold

• Innovation: Product & Service
• PR: Practices & Specialism

Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.
(Two Gold awards)

Silver

• Design: Product & Service
• PR: Product & Service
• Social & Influencer: Product & Service
• Social & Influencer: Social Insight & Engagement
• Gender Equality
• Human Rights

Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.
(Six Silver awards)

• Interactive: Interactive Craft
• PR: Practices & Specialism
• Promotion: Use of Promo & Activation

Advertiser: Nissan Motor Co., Ltd.
Title: ProPILOT HOTEL
Agency: TBWA\HAKUHODO Inc.
(Three Silver awards)

• Outdoor: Outdoor Craft
• Print: Print Craft

Advertiser: Greenpeace Malaysia
Title: Drought
Agency: Hakuhodo Malaysia Sdn. Bhd.
(Two Silver awards)

Bronze

• Diverse Insights

Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.

• Innovation: Product & Service
• Integrated: Product & Service
• Interactive: Product & Service
• Interactive: Use of Interactive
• PR: Product & Service
• Direct: Product & Service
• Direct: Use of Direct Marketing

Advertiser: Nissan Motor Co., Ltd.
Title: ProPILOT HOTEL
Agency: TBWA\HAKUHODO Inc.
(Seven Bronze awards)

• Diverse Insights
• Design: Product & Service

Advertiser: NHK
Title: SAFETY HACKS
Agency: TBWA\HAKUHODO Inc.
(Two Bronze awards)

• Print: Product & Service
• Green

Advertiser: Greenpeace Malaysia
Title: Drought
Agency: Hakuhodo Malaysia Sdn. Bhd.
(Two Bronze awards)

• Direct: Use of Direct Marketing

Advertiser: Kapal Perempuan
Title: Hidden Violence Photo
Agency: PT Hakuhodo Indonesia

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