Hakuhodo Group wins Grand Prix at AD STARS 2018

Sep. 21, 2018
  • News
  • Awards

Tokyo—September 21, 2018—Hakuhodo Inc., Japan’s second largest advertising company, is pleased to announce that TBWA\HAKUHODO, a member of the Hakuhodo Group, has won the Grand Prix at the 11th annual AD STARS festival held in Busan, Korea from August 23–25.

TBWA\HAKUHODO also won 2 Gold, 9 Silver and 10 Bronze. Hakuhodo Malaysia picked up 2 Sliver and 2 Bronze, and Hakuhodo Indonesia received one Bronze. The Hakuhodo Group collected a total of 27 awards.

Awards won

Grand Prix

  • Design: Communication Design

Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc

Gold

  • Innovation: Product & Service
  • PR: Practices & Specialism

Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.
(Two Gold awards)

Silver

  • Design: Product & Service
  • PR: Product & Service
  • Social & Influencer: Product & Service
  • Social & Influencer: Social Insight & Engagement
  • Gender Equality
  • Human Rights

Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.
(Six Silver awards)

  • Interactive: Interactive Craft
  • PR: Practices & Specialism
  • Promotion: Use of Promo & Activation

Advertiser: Nissan Motor Co., Ltd.
Title: ProPILOT HOTEL
Agency: TBWA\HAKUHODO Inc.
(Three Silver awards)

  • Outdoor: Outdoor Craft
  • Print: Print Craft

Advertiser: Greenpeace Malaysia
Title: Drought
Agency: Hakuhodo Malaysia Sdn. Bhd.
(Two Silver awards)

Bronze

  • Diverse Insights

Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO Inc.

  • Innovation: Product & Service
  • Integrated: Product & Service
  • Interactive: Product & Service
  • Interactive: Use of Interactive
  • PR: Product & Service
  • Direct: Product & Service
  • Direct: Use of Direct Marketing

Advertiser: Nissan Motor Co., Ltd.
Title: ProPILOT HOTEL
Agency: TBWA\HAKUHODO Inc.
(Seven Bronze awards)

  • Diverse Insights
  • Design: Product & Service

Advertiser: NHK
Title: SAFETY HACKS
Agency: TBWA\HAKUHODO Inc.
(Two Bronze awards)

  • Print: Product & Service
  • Green

Advertiser: Greenpeace Malaysia
Title: Drought
Agency: Hakuhodo Malaysia Sdn. Bhd.
(Two Bronze awards)

  • Direct: Use of Direct Marketing

Advertiser: Kapal Perempuan
Title: Hidden Violence Photo
Agency: PT Hakuhodo Indonesia

Read news release

Back to News & Insights