Defining the Sei-katsu-sha Interface Market

Digitalization and the network connectivity that links all things have made constant change the new normal. As our lives grow increasingly interactive and interconnected with the devices and objects around us, the touchpoints in between become an interface for new services and new lifestyles.

Hakuhodo defines this development as the Sei-katsu-sha Interface Market, and it has become central to our value creation as we build connections between sei-katsu-sha, society and businesses.