Sei-katsu-sha Data-Driven Marketing

Hakuhodo’s innovative platform for data-driven marketing enables us to deliver rapid-fire solutions. Our cutting-edge tools for managing big data give our clients a clearer picture of markets, where to find customers, and how to communicate with them.

Our integrated marketing solutions work is based on sei-katsu-sha insight. Sei-katsu-sha is the term we use to describe consumers not simply as shoppers performing an economic function, but as multi-dimensional members of society with distinct lifestyles and a heartbeat. Applying our Data Management Platform (DMP) to optimize the power of big data gives us a clearer picture of sei-katsu-sha, reveals what drives their purchase behavior, and enables us to pinpoint where and how to reach them through media touchpoints.

Hakuhodo’s DMP includes a variety of tools—new ones are developed each year—that allow us to customize solutions for each client. Even more, we can integrate our own extensive databases with those of the client and other sources. Clients use our DMP to understand the relationships between customers and brands and gain early insights into societal shifts and emerging trends. For companies in almost any field of business, our big data analysis sheds light on increasingly complex markets.